The role of the Production Company

                The role of the production companies is to create a platform of sorts, on which film, television, radio, video and other media types can showcase. The production company is responsible for paying most, if not all costs; advertising the media product through television, internet and print etc.; filming the film, radio show, etc.; promoting the film through competitions and websites; getting the film into the cinemas.

                Production companies get to work once the final script has been produced by the screenwriters – this is the pre-production phase. The production company casts actors, crew are staffed, filming areas are located, sets built etc. Most of the funds are spent acquiring the talent and crew at this point. After this phase the production company then moves to the next stage – principal photography. This is where the product is made the script is only released on a need-to-know basis to prevent leaks. After the principal photography phase, the next stage is post production. This phase is usually handled by a post-production company whilst being overlooked by the original production company. This phase involves editing, music, visual effects, re-recording of any sound needed in the film. Marketing also launches during this phase which involves trailers and posters. Once the product is finished, it is taken over by a distributing company who then release the film.

                Some production companies focus on one specific genre. below are two examples, one of a genre-specific company's logo and one of a general company's logo.

A production company specifically for horror films

A production company releasing many kinds of films