Thursday, 28 February 2013

Magazine cover analysis - Mallorca Life & Style


This is a magazine cover from a magazine called “Mallorca Life & Style”. The main colour on the cover is red, this is established by making all the other colours very neutral (creams and light blues). This works very effectively and draws attention to the magazine as it is unusual. The magazine is very unusual, as most magazines have a lot of vibrant colours to attract the attention of the consumer. 
                Instead of putting the cover model in front of the magazine title, the magazine title overlaps the model. Also, the sub-headings are not in capitals, this is also unusual for film magazines, as they are all usually in capitals; this is to grab the viewer’s attention. However, as this magazine goes against the codes and conventions of a typical magazine cover, it stands out more compared to others.
                The cover story grabs the attention of the viewers by being in a slightly larger text in comparison, and is also in a light blue colour. The other sub-headings are in a light grey colour, this draws all attention to the cover model and the cover story. The image of the Oscar award positioned near the main sub-heading and the cover model shows that there is content within the magazine related to the Oscars that year, which most likely relates to the cover story.
 
               The bottom of the magazine shows the many different categories within the magazine, this is a good feature to have, however, when on the magazine rack, it is hard to see this, it may be hidden by the shelf or another magazine etc. I do like this feature but it would only be for people who actually buy the magazine, which defeats its purpose.

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