Analysis of the 'Sinister' Film Poster

I am analyzing the film poster for a movie called sinister,Looking at the poster it is easy to tell that this film is a horror movie. The most eye-catching element in this poster is the blood covering the wall, it is the strongest colour on the poster and the drips of the blood work together to form a face of some sort. The face shown looks angry, which leads the viewer to believe that the face shown is the villain of the movie All other colours on this poster are neutral as to show the innocence of the girl on the poster and also to intensify the blood drips. The cracked paint and dirt on the wall shows that the area within the poster is isolated; making the girl on the poster seem more innocent and at risk.

The text at the top “From the Producer of ‘Paranormal Activity’ and ‘Insidious’”, this aims the poster more towards their target audience, as ‘Paranormal Activity’ and ‘Insidious’ have the same target audience. The title of the film ‘Sinister’ is blended into the wall, and is the same colour as the bloody face, this leads the audience to think that the name ‘Sinister’ and the face are linked somehow, perhaps the villain is names ‘Sinister’? The text beneath the title “One you see him, nothing can save you” shows the audience that the girl is the victim, as the blood is following her hand, but also makes the audience feel uncomfortable, as they can see the face and it is looking directly forward, toward the viewer. At the bottom of the poster, there is a lot of text crediting the creators and actors in the movie, however, this is very small and would only be read if the viewer paid attention to it. There are no names in larger text at the top of the poster, which shows that there are no ‘big-name’ actors in the film. There are also some logos of the production companies associated with the film, and some promotional pages for the movie (such as facebook, twitter etc) to let the audience get involved. There is also the text saying ‘Coming soon’ at the bottom, showing that the film’s release date hasn't yet been announced and that this poster is simply to promote the movie and get the potential audience excited for it for when it is supposed to be released.